Corporate executives pitching overpriced reading programs to schools

Reading Failure Starts Here: The Multi-Billion Dollar Scam That Skips Vowels

Because Trying to Teach Kids to Read Without Them Is Like Handing a Car Key to a Toddler

By Bradford Alan, B.S. Applied Behavioral Science – Literacy Educator, Proven Results Specialist


Introduction: Let's Get to the Point

Why do so many students struggle with reading? One major reason is simple: we’re starting in the wrong place. Somewhere along the line, instructional design drifted away from fundamentals and prioritized methods that overlook what truly matters.

Here’s the truth: vowels are the foundation of the English language. Not a secondary focus. Not a supporting piece. They are the core component. Teaching reading without starting with vowels is like trying to operate a car without understanding how the engine works.

Part I: Vowels Are in Every Syllable. This Is Non-Negotiable.

This isn’t opinion—it’s a linguistic reality. Every syllable in English includes a vowel sound. If you don’t teach vowels first, students cannot develop a full understanding of how words are built.

Many reading programs delay formal vowel instruction until several weeks into the curriculum. This is often done to follow scripted programs or fit certain frameworks. Unfortunately, delaying vowel instruction undermines decoding and fluency from the start.

(Moats, 2020)

Part II: Phonics Without Vowels Doesn’t Work

Consonant sounds alone do not form complete words. Students must understand how vowels function in context:

  • Short vowels (a, e, i, o, u) should be introduced immediately.
  • Then long vowels, vowel teams, diphthongs, and schwa patterns should follow.

Without this sequence, students resort to guessing rather than reading. Structured decoding only works when students know how vowels shape the structure and sound of a word.

(Ehri, 2005)

decoding success rates by reading instruction method vowel first vs consonant first vs scripted programs

Part III: Early Vowel Instruction Builds True Decoding Skills

Mastery of vowels unlocks key language structures:

  • Open and closed syllables
  • Silent E (magic E)
  • R-controlled vowels
  • Vowel digraphs and diphthongs

With this understanding, students can decode thousands of words efficiently. This isn’t theoretical—it’s supported by both cognitive science and classroom results.

Part IV: The Brain Seeks Patterns

Applied Behavioral Science shows us that the brain thrives on structure. Vowels give students predictable patterns to work with. Without this foundation, students are left memorizing disconnected pieces of information.

When we teach vowels first, students form strong mental anchors. From there, we can build deeper skills like blends, digraphs, and multisyllabic decoding.

Think of it like building a house—you don’t start with the roof. You pour the concrete first. Vowels are that concrete.

Part V: Why Some Curriculums Delay Vowels (and Why That’s Problematic)

Many reading curriculums are designed by teams pursuing research funding or institutional approval. This leads to complex, overly-scripted programs designed for administrative purchase—not classroom impact.

Vowel-first instruction isn’t always highlighted in these programs because it doesn’t match the pacing guide or licensing structure. However, in practice, vowel-first instruction is the most efficient way to develop decoding ability and comprehension.

Part VI: Data Visualization – Why It Matters

A conceptual visualization comparing decoding success rates by initial instructional strategy shows a clear edge for vowel-first approaches:

  • Vowel-First Instruction – ~90%
  • Mixed Scripted Methods – ~60%
  • Consonant-First Instruction – ~45%

This reinforces what research and real-world classroom data already tell us—vowels unlock reading success faster and more reliably than other methods.

Closing: Vowels First Is the Most Effective Path

If we want real student growth, improved test scores, and long-term reading success, we must start with vowels.

It’s not a new trend. It’s not a passing strategy. It’s simply how reading development works at the neurological and linguistic levels.

Call to Action:

If you're an educator, coach, homeschool parent, or school leader looking for practical strategies that truly work, contact us. We’re building a results-based movement that starts with vowel instruction and leads to lifelong literacy.


References:

Ehri, L. C. (2005). Learning to read words: Theory, findings, and issues. Scientific Studies of Reading, 9(2), 167–188.
https://doi.org/10.1207/s1532799xssr0902_4

Moats, L. C. (2020). Speech to Print: Language Essentials for Teachers (3rd ed.). Paul H. Brookes Publishing.

Visual Data Source:

Estimated decoding success rates chart is a conceptual synthesis derived from instructional outcomes discussed in:

  • Moats, L. C. (2020). Speech to Print: Language Essentials for Teachers (3rd ed.).
  • Ehri, L. C. (2005). Learning to read words: Theory, findings, and issues.
  • Reading Rockets. (n.d.). Phonics Instruction Basics. https://www.readingrockets.org

Leave a Reply

Your email address will not be published. Required fields are marked *